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Posts Tagged ‘Deaf Awareness Week’

15 MayFabulous to see the first fully signed ad break last night!

A few words from our Chair, Craig Crowley

“UKCoD and all of our member organisations are grateful to Aldi for showcasing British Sign Language in an everyday, fun situation. It is a fabulous advert and we are excited that so many people were able to see it.

It is fitting to include Maisie Sly, our little star from the Oscar-winning short film, ‘The Silent Child’, sitting and chatting alongside her mother, Elizabeth.

This kind of awareness raising advert enables viewers to understand more about the experiences of people who are different from them.

This is important to us because accessibility, equality and inclusion are the cornerstones of our work with Deaf, Hard of Hearing, deafened and Deafblind people throughout the UK.”

15 MaySignVideo Supporting DAW – Video No 2

SignVideo’s theme for  is all about why we need BSL-accessible customer services! Here is the 2nd in our Deaf Awareness Week 2018 Video Series, talking about how live video interpreting services like SignVideo can help.

 

14 MayFirst ever fully signed ad break

Aldi has partnered with ITV to broadcast its first ever fully signed ad break around 19.42pm tonight, to mark the start of Deaf Awareness Week.

Aldi’s new ad, created by McCann UK, features Maisie Sly, the star of Oscar-winning film, the Silent Child.

“We are delighted to be supporting the UK Council on Deafness in their annual Deaf Awareness Week campaign. Our new advert is completely silent and signed – a first for Aldi, and demonstrates our wider commitment to inclusivity, all delivered in Aldi’s irreverent style,” explained Adam Zavalis, marketing director for Aldi UK.

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14 MayDeaf Umbrella

Deaf Umbrella provide some useful tips for DAW

 

14 MaySouth Yorkshire Police

SYP are supporting Deaf Awareness Week with local events – check out the video below.