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‘UK Council on Deafness’ Category

09 AugAction on Hearing Loss appoints Mark Atkinson as Chief Executive

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National charity Action on Hearing Loss has appointed Mark Atkinson as its new Chief Executive following Paul Breckell’s departure. Mark, currently Chief Executive at Scope will join the UK’s largest charity for people living with deafness, tinnitus and hearing loss later in 2018, taking over from the Interim Chief Executive Mike O’Connor.

Further details are available see Press Release link here.

02 AugRight to Sign – update on BSL GCSE campaign

The Department for Education in England has conceded that it will make an exception for a BSL GCSE and that it can now be introduced before 2022.  The Department’s announcement is a big step forward and we can now be more optimistic that change will come sooner rather than later.

Full details can be found on the NDCS Campaigns website here.

The Campaign details are available here.

 

 

 

26 JunPress Release

 

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FOR IMMEDIATE RELEASE

June 2018

Aldi Stores Limited pledges support to Deaf Awareness Week

Aldi Stores Limited supported Deaf Awareness Week, a UK-wide campaign by charity UK Council on Deafness which took place 14th – 20th May.

‘Deaf Awareness Week’ is an annual event primarily owned and promoted by the UK Council on Deafness (UKCoD) to provide Charities and interested organisations under the umbrella of UKCoD to join forces to raise awareness and challenges of Deafness and hearing loss faced by 1 in 6 people in the UK.

Aldi Stores Limited played a major role and produced their first ever fully signed ad break during Deaf Awareness Week with the exclusive first broadcast of Aldi’s new Like Brands advert introduced by an ITV voiceover and also signed, as part of ITV’s Proud to Present initiative.  It was created by McCann UK, and featured Maisie Sly, the star of Oscar-winning film, the Silent Child.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “It has been an honour to support the UK Council on Deafness and increase awareness of their annual Deaf Awareness Week campaign. The public response to our completely silent and signed advert has been overwhelming and a clear indication of the importance of Aldi’s commitment and role to inclusivity.”

Craig Crowley, Chair of UK Council on Deafness said “We are indebted to Aldi for their generous donation which will help towards building even more awareness of Deafness and Hearing Loss amongst the stakeholders with positive benefits and exposure for our member organisations.

We are delighted to have helped Aldi with their advertising campaign as part of Deaf Awareness Week and positive exposure it brings to the wider audience of the importance of our work at UKCoD.

Thank you Aldi!”

DAW Press Release – pdf

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Enquiries: info@deafcouncil.org.uk

UKCoD, c/o Griffin Chapman, 4 & 5 The Cedars, Apex 12, Old Ipswich Road, Colchester, CO7 7QR /

www.deafcouncil.org.uk

Registered Charity Number 1038448

 

18 MaySignVideo supporting DAW – Video 5

Our last film for #DeafAwarenessWeek18 is about smooth communication and confidentiality which everyone should have by right! We hope you enjoyed our video series which was to raise awareness of the difficulties Deaf people face with customer services!

15 MayFabulous to see the first fully signed ad break last night!

A few words from our Chair, Craig Crowley

“UKCoD and all of our member organisations are grateful to Aldi for showcasing British Sign Language in an everyday, fun situation. It is a fabulous advert and we are excited that so many people were able to see it.

It is fitting to include Maisie Sly, our little star from the Oscar-winning short film, ‘The Silent Child’, sitting and chatting alongside her mother, Elizabeth.

This kind of awareness raising advert enables viewers to understand more about the experiences of people who are different from them.

This is important to us because accessibility, equality and inclusion are the cornerstones of our work with Deaf, Hard of Hearing, deafened and Deafblind people throughout the UK.”