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‘Deaf Awareness Week’ Category

26 JunPress Release

 

UKCOD bt my donate logo

FOR IMMEDIATE RELEASE

June 2018

Aldi Stores Limited pledges support to Deaf Awareness Week

Aldi Stores Limited supported Deaf Awareness Week, a UK-wide campaign by charity UK Council on Deafness which took place 14th – 20th May.

‘Deaf Awareness Week’ is an annual event primarily owned and promoted by the UK Council on Deafness (UKCoD) to provide Charities and interested organisations under the umbrella of UKCoD to join forces to raise awareness and challenges of Deafness and hearing loss faced by 1 in 6 people in the UK.

Aldi Stores Limited played a major role and produced their first ever fully signed ad break during Deaf Awareness Week with the exclusive first broadcast of Aldi’s new Like Brands advert introduced by an ITV voiceover and also signed, as part of ITV’s Proud to Present initiative.  It was created by McCann UK, and featured Maisie Sly, the star of Oscar-winning film, the Silent Child.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “It has been an honour to support the UK Council on Deafness and increase awareness of their annual Deaf Awareness Week campaign. The public response to our completely silent and signed advert has been overwhelming and a clear indication of the importance of Aldi’s commitment and role to inclusivity.”

Craig Crowley, Chair of UK Council on Deafness said “We are indebted to Aldi for their generous donation which will help towards building even more awareness of Deafness and Hearing Loss amongst the stakeholders with positive benefits and exposure for our member organisations.

We are delighted to have helped Aldi with their advertising campaign as part of Deaf Awareness Week and positive exposure it brings to the wider audience of the importance of our work at UKCoD.

Thank you Aldi!”

DAW Press Release – pdf

[End]

Enquiries: info@deafcouncil.org.uk

UKCoD, c/o Griffin Chapman, 4 & 5 The Cedars, Apex 12, Old Ipswich Road, Colchester, CO7 7QR /

www.deafcouncil.org.uk

Registered Charity Number 1038448

 

20 MaySignVideo supporting DAW

On the last day of #deafawarenessweek18, Martin discusses the issues with having to use written English to communicate with customer services, like text or emailing and why BSL via a live interpreter is MUCH better!

19 MayCelebrity Supporters for DAW

Thanks to Action on Hearing Loss’s celebrity supporters have pledged their support for deaf awareness and many learnt some British Sign Language in the process.

18 MaySignVideo supporting DAW – Video 5

Our last film for #DeafAwarenessWeek18 is about smooth communication and confidentiality which everyone should have by right! We hope you enjoyed our video series which was to raise awareness of the difficulties Deaf people face with customer services!

18 MayAction on Hearing Loss

For this year’s Deaf Awareness Week, Action on Hearing Loss feature four inspirational stories of people who refuse to let their hearing loss and deafness get in the way of the things they love. From running the marathon to embracing hearing aids to getting a Master’s Degree, they all ‘definitely can.’

i def can

Click here for their stories.