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Posts Tagged ‘Campaign’

17 MaySignVideo Supporting DAW – Video No. 4

On day 4 of Deaf Awareness Week, this film discusses the problems of Deaf people having to ask hearing friends and family to make calls when no BSL provision is available – this is NOT the way it should be!

16 MaySignVideo Supporting DAW – Video No. 3

On day three of Deaf Awareness Week, here is our next film discussing the frustration of having to use the telephone to speak to customer services teams – this is why live video interpreting solutions like SignVideo are vital!


14 MayFirst ever fully signed ad break

Aldi has partnered with ITV to broadcast its first ever fully signed ad break around 19.42pm tonight, to mark the start of Deaf Awareness Week.

Aldi’s new ad, created by McCann UK, features Maisie Sly, the star of Oscar-winning film, the Silent Child.

“We are delighted to be supporting the UK Council on Deafness in their annual Deaf Awareness Week campaign. Our new advert is completely silent and signed – a first for Aldi, and demonstrates our wider commitment to inclusivity, all delivered in Aldi’s irreverent style,” explained Adam Zavalis, marketing director for Aldi UK.

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14 MayDeaf Awareness Week 2018 is finally here!

14 – 20 May 2018
DAW logo 2008

Deaf Awareness Week is a unique campaign in that so many different organisations participate, each able to promote their own work within the broad spectrum of deafness.

Check out our blog and social media pages #DeafAwarenessWeek2108 #DAW18 for all the latest news and events.

14 MayDeaf Umbrella

Deaf Umbrella provide some useful tips for DAW