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‘UK Council on Deafness’ Category

26 JunPress Release

 

UKCOD bt my donate logo

FOR IMMEDIATE RELEASE

June 2018

Aldi Stores Limited pledges support to Deaf Awareness Week

Aldi Stores Limited supported Deaf Awareness Week, a UK-wide campaign by charity UK Council on Deafness which took place 14th – 20th May.

‘Deaf Awareness Week’ is an annual event primarily owned and promoted by the UK Council on Deafness (UKCoD) to provide Charities and interested organisations under the umbrella of UKCoD to join forces to raise awareness and challenges of Deafness and hearing loss faced by 1 in 6 people in the UK.

Aldi Stores Limited played a major role and produced their first ever fully signed ad break during Deaf Awareness Week with the exclusive first broadcast of Aldi’s new Like Brands advert introduced by an ITV voiceover and also signed, as part of ITV’s Proud to Present initiative.  It was created by McCann UK, and featured Maisie Sly, the star of Oscar-winning film, the Silent Child.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “It has been an honour to support the UK Council on Deafness and increase awareness of their annual Deaf Awareness Week campaign. The public response to our completely silent and signed advert has been overwhelming and a clear indication of the importance of Aldi’s commitment and role to inclusivity.”

Craig Crowley, Chair of UK Council on Deafness said “We are indebted to Aldi for their generous donation which will help towards building even more awareness of Deafness and Hearing Loss amongst the stakeholders with positive benefits and exposure for our member organisations.

We are delighted to have helped Aldi with their advertising campaign as part of Deaf Awareness Week and positive exposure it brings to the wider audience of the importance of our work at UKCoD.

Thank you Aldi!”

DAW Press Release – pdf

[End]

Enquiries: info@deafcouncil.org.uk

UKCoD, c/o Griffin Chapman, 4 & 5 The Cedars, Apex 12, Old Ipswich Road, Colchester, CO7 7QR /

www.deafcouncil.org.uk

Registered Charity Number 1038448

 

18 MaySignVideo supporting DAW – Video 5

Our last film for #DeafAwarenessWeek18 is about smooth communication and confidentiality which everyone should have by right! We hope you enjoyed our video series which was to raise awareness of the difficulties Deaf people face with customer services!

15 MayFabulous to see the first fully signed ad break last night!

A few words from our Chair, Craig Crowley

“UKCoD and all of our member organisations are grateful to Aldi for showcasing British Sign Language in an everyday, fun situation. It is a fabulous advert and we are excited that so many people were able to see it.

It is fitting to include Maisie Sly, our little star from the Oscar-winning short film, ‘The Silent Child’, sitting and chatting alongside her mother, Elizabeth.

This kind of awareness raising advert enables viewers to understand more about the experiences of people who are different from them.

This is important to us because accessibility, equality and inclusion are the cornerstones of our work with Deaf, Hard of Hearing, deafened and Deafblind people throughout the UK.”

14 MayNADP Audiology Survey and Conference

logo nadp

In order to better understand the current NHS audiology service provision, NADP (the National Association of Deafened People) is conducting a survey on your deaf people’s experience of these services.

The data will be collected, analysed and used as evidence to represent the audiology service users in national instances and bodies, such as NICE, Action Plan on Hearing Loss, and in particular the Person Centred Approach advocated by NHS England.  NADP will be presenting the results of the survey at its conference on 16th June 2018.

http://www.nadp.org.uk/events/

NADP aims to help influence and shape the current and future policies regarding these services for a better provision; a provision which would respond accurately and efficiently to the various and sometimes complex needs of individuals.

By answering this questionnaire, you’re helping us to gather these evidences and build our argument for a better provision.

https://www.surveymonkey.co.uk/r/HBT7PR5

14 MayFirst ever fully signed ad break

Aldi has partnered with ITV to broadcast its first ever fully signed ad break around 19.42pm tonight, to mark the start of Deaf Awareness Week.

Aldi’s new ad, created by McCann UK, features Maisie Sly, the star of Oscar-winning film, the Silent Child.

“We are delighted to be supporting the UK Council on Deafness in their annual Deaf Awareness Week campaign. Our new advert is completely silent and signed – a first for Aldi, and demonstrates our wider commitment to inclusivity, all delivered in Aldi’s irreverent style,” explained Adam Zavalis, marketing director for Aldi UK.

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