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14 MayFirst ever fully signed ad break

Aldi has partnered with ITV to broadcast its first ever fully signed ad break around 19.42pm tonight, to mark the start of Deaf Awareness Week.

Aldi’s new ad, created by McCann UK, features Maisie Sly, the star of Oscar-winning film, the Silent Child.

“We are delighted to be supporting the UK Council on Deafness in their annual Deaf Awareness Week campaign. Our new advert is completely silent and signed – a first for Aldi, and demonstrates our wider commitment to inclusivity, all delivered in Aldi’s irreverent style,” explained Adam Zavalis, marketing director for Aldi UK.

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